About BAK'D
Cookies bought me an opportunity once.
Now they buy them for
someone else.
BAK'D by McKinney Makes is a social-impact bakery in McKinney, Texas, making custom-printed and decorated cookies for corporate gifting, client appreciation, and events across DFW — and reinvesting a percentage of every order's profit into opportunity for girls and young women.

2021
Founded — six years of
continuous operation
6,300
Cookies delivered for
a single corporate client
3
Small on purpose
family-operated team
5
Fortune 500 industries
served
Why cookies
A batch of cookies
changed the trajectory of
my life.
homemade
I grew up in New York City, one of four kids, in a house where both parents worked.
When I was seventeen, I was chosen to travel to China through a nonprofit that ran study-abroad programs at my high school. Most of it was subsidized. Not all of it.
So my mother baked cookies out of our kitchen and sold them — to family, friends, neighbors, coworkers, anyone who would buy a box. My father delivered them. I remember helping bake and package them, boxes covering the kitchen table.
It was my first time on a plane and my first time out of the country. The Great Wall, Tiananmen Square, Beijing — places I had only seen in textbooks became real and reachable. I went on to major in history with a focus on Asian Studies and studied the language and culture for four years. That trip put me in rooms I wouldn't have known existed.
My parents were the first entrepreneurs I ever saw. They just didn't call it that.
That's the whole reason this company exists. Not a cause we adopted after the fact — the actual mechanism that got me here, ran in reverse for someone else.



What the name means
BAK'D is my mother's recipe, written as a standard.
It's also the promise we make on every order. Scratch-made, no added preservatives or shelf stabilizers
— the same cookie at volume that it is at a single dozen.
B
Best ingredients
A
Accessible
K
Kindly crafted
D
Delicious
Three years in, one of our longest-running corporate clients said it plainly: there was always some new flavor, and the quality hadn't dropped.
FORTUNE 100 TECHNOLOGY COMPANY • MONTHLY CLIENT
Who you're working with
Small, on
purpose.

Verandah McKinney
FOUNDER & CEO
Three-time published author and performance poet. More than a decade as a teacher, coach, and school leader. She runs the business.

Ron McKinney Jr.
COO & CISO
USAF veteran and cyber security professional leading operations and information security. Also the person who bet on BAK'D in its earliest stage.

And one more
BAKING & ADMINISTRATION
A third family member on production and admin — which is what makes a December 6,300 cookie order for a single client possible without a factory.
When you email us, you're emailing someone who can make a decision. There is no account manager, no ticket queue, and no one who has to check with someone else about your order.

do good, eat cookies
A percentage of every order is reinvested into opportunities for girls and young women from historically underserved communities — because cost should never be a barrier to participate fully in society.​
​
We know exactly what that's worth. It's the reason this company has a founder.
Where it goes
Right now, that means the
CreateHer
Foundation

CreateHer runs the C4Her college tour — taking girls to see campuses they might otherwise only read about. BAK'D has funded that program two years running, and doubled our commitment in 2026.
​
In September 2025, Verandah sat on the panel at CreateHer's Boss Girl Loading Entrepreneur Summit, talking to a room full of teenage girls about building a business.
​
A trip changed the direction of one seventeen-year-old's life. BAK'D doubles down on this idea in order to impact the world.
BOSS GIRL LOADING ENTREPRENEUR SUMMIT • SEPTEMBER 2025








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